Capture One
2020 - 2022
Brand Identity & Campaign
Branding and creative direction for Capture One – the preferred editing software for professional photographers.
I’ve led the creative team in implementing and developing the rebrand of Capture One. With more than 250.000 users worldwide the brand had to showcase cutting-edge imagery with a strong narrative, that could speak to top professional photographers. The software is known for its unique colour tools - so the visuals had to be bold, colour-advanced, and future forward.
Building on my experience in art direction, I layed out the creative vision for large-scale photoshoots. A key part of this was selecting the right photographers to authentically represent the Capture One brand, maintaining a strong brand identity across campaigns.
Beyond brand development, I continuously created various campaigns — such as Tell it with Colours, a user-activation-first campaign.
Role: Design Lead
Snr. Copywriter: Lena Rutkowski
Digital designer: Rado Vesely
Motion designer: Viktor Farkas
I’ve led the creative team in implementing and developing the rebrand of Capture One. With more than 250.000 users worldwide the brand had to showcase cutting-edge imagery with a strong narrative, that could speak to top professional photographers. The software is known for its unique colour tools - so the visuals had to be bold, colour-advanced, and future forward.
Building on my experience in art direction, I layed out the creative vision for large-scale photoshoots. A key part of this was selecting the right photographers to authentically represent the Capture One brand, maintaining a strong brand identity across campaigns.
Beyond brand development, I continuously created various campaigns — such as Tell it with Colours, a user-activation-first campaign.
Role: Design Lead
Snr. Copywriter: Lena Rutkowski
Digital designer: Rado Vesely
Motion designer: Viktor Farkas