Capture One
CVI and campaign development
2020 - 2022
Copenhagen
Role: Design Lead
Snr. Copywriter: Lena Rutkowski
Digital designer: Rado Vesely
Motion designer: Viktor Farkas
I’ve led the creative team in implementing and developing the rebrand of Capture One. With more than 250.000 users worldwide the brand had to showcase cutting-edge imagery with a strong narrative, that could speak to top professional photographers. The software is known for its unique colour tools - so the visuals had to be bold, colour-advanced, and future forward. Building on my experience in art direction, I layed out the creative vision for large-scale photoshoots. A key part of this was selecting the right photographers to authentically represent the Capture One brand, maintaining a strong brand identity across campaigns.
Beyond brand development, I continuously created various campaigns — such as Tell it with Colours, a user-activation-first campaign.