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CBD.eu

Brand identity

2023
Copenhagen

CBD.eu is a project that seeks to explore new and exciting ways to visually communicate about cannabinoids. The project aims to break away from stereotypes and present CBD products in a new, modern, and captivating light, highlighting their medicinal benefits while showcasing a relaxed vibe.

The design uses bold and expressive visuals but still adheres to a tight and systematic approach. I drew the logo to be soft and organic, inspired by the product. The hand-made prints work as a pattern, creating a tactile contrast to the more clean and solid surfaces.


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