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DR P3
Visual identity

2020
Copenhagen

Role: Art Director

Visual identity for iconic Danish radio station P3 as part of the total rebranding of the Danish Broadcast Corporation (DR). The CVI is designed to be flexible and versatile, allowing P3 to adapt to the needs of any show or broadcast.

At the heart of the new identity is a unique typographic system that can be customized for any program or broadcast, ensuring visually engaging and dynamic content across all of P3's programming.

In addition, a bold colour scheme provides a striking visual element that reinforces the brand's energy and passion. These vibrant colors are used in conjunction with the versatile pattern that ties all of P3’s programming together, creating a cohesive look and feel that listeners will recognize and associate with.



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