Brand Design

CBD.eu is a self-initiated project that seeks to explore new and exciting ways to visually communicate about cannabinoids.

The project aims to break away from stereotypes and present CBD products in a new, modern, and captivating light, highlighting their medicinal benefits while showcasing a relaxed vibe.

The design uses bold and expressive visuals but still adheres to a tight and systematic approach. I drew the logo to be soft and organic, inspired by the product.

The hand-made prints work as a pattern, creating a tactile contrast to the more clean and solid surfaces.

Copenhagen, Denmark