Creative direction
& digital experiences
Creating visual identities
and
engaging brand narratives
Monta
2024
Brand Design
Developed and refined Monta’s brand identity, ensuring its logo system, sub-brands, and overall brand expression reflected the company’s vision. Approached creative strategy holistically, ensuring cross-channel consistency and identifying brand moments within the product experience.
Led the implementation of a major typeface change to enhance brand consistency and clarity. In that process, collaboration with the product design team was key to aligning branding and functionality.
Strengthened the creative team’s workflow with structured production processes.
Role: Creative Lead
Creative team: Filippa Johansson, Robin Klæbel, Rocío Fortuny
Led the implementation of a major typeface change to enhance brand consistency and clarity. In that process, collaboration with the product design team was key to aligning branding and functionality.
Strengthened the creative team’s workflow with structured production processes.
Role: Creative Lead
Creative team: Filippa Johansson, Robin Klæbel, Rocío Fortuny
CBD.eu
2023
Brand Identity
CBD.eu is a project that seeks to explore new and exciting ways to visually communicate about cannabinoids.
The project aims to break away from stereotypes and present CBD products in a new, modern, and captivating light, highlighting their medicinal benefits while showcasing a relaxed vibe.
The design uses bold and expressive visuals but still adheres to a tight and systematic approach. I drew the logo to be soft and organic, inspired by the product.
The hand-made prints work as a pattern, creating a tactile contrast to the more clean and solid surfaces.
The project aims to break away from stereotypes and present CBD products in a new, modern, and captivating light, highlighting their medicinal benefits while showcasing a relaxed vibe.
The design uses bold and expressive visuals but still adheres to a tight and systematic approach. I drew the logo to be soft and organic, inspired by the product.
The hand-made prints work as a pattern, creating a tactile contrast to the more clean and solid surfaces.
Capture One
2020 - 2022
Brand Identity & Campaign
Branding and creative direction for Capture One – the preferred editing software for professional photographers.
I’ve led the creative team in implementing and developing the rebrand of Capture One. With more than 250.000 users worldwide the brand had to showcase cutting-edge imagery with a strong narrative, that could speak to top professional photographers. The software is known for its unique colour tools - so the visuals had to be bold, colour-advanced, and future forward.
Building on my experience in art direction, I layed out the creative vision for large-scale photoshoots. A key part of this was selecting the right photographers to authentically represent the Capture One brand, maintaining a strong brand identity across campaigns.
Beyond brand development, I continuously created various campaigns — such as Tell it with Colours, a user-activation-first campaign.
Role: Design Lead
Snr. Copywriter: Lena Rutkowski
Digital designer: Rado Vesely
Motion designer: Viktor Farkas
I’ve led the creative team in implementing and developing the rebrand of Capture One. With more than 250.000 users worldwide the brand had to showcase cutting-edge imagery with a strong narrative, that could speak to top professional photographers. The software is known for its unique colour tools - so the visuals had to be bold, colour-advanced, and future forward.
Building on my experience in art direction, I layed out the creative vision for large-scale photoshoots. A key part of this was selecting the right photographers to authentically represent the Capture One brand, maintaining a strong brand identity across campaigns.
Beyond brand development, I continuously created various campaigns — such as Tell it with Colours, a user-activation-first campaign.
Role: Design Lead
Snr. Copywriter: Lena Rutkowski
Digital designer: Rado Vesely
Motion designer: Viktor Farkas
DR - P3
2019
CVI
Visual identity for iconic Danish radio station P3 as part of the total rebranding of the Danish Broadcast Corporation (DR). The CVI is designed to be flexible and versatile, allowing P3 to adapt to the needs of any show or broadcast.
At the heart of the new identity is a unique typographic system that can be customized for any program or broadcast, ensuring visually engaging and dynamic content across all of P3's programming.
In addition, a bold colour scheme provides a striking visual element that reinforces the brand's energy and passion. These vibrant colors are used in conjunction with the versatile pattern that ties all of P3’s programming together, creating a cohesive look and feel that listeners will recognize and associate with.
Agency: DR Design
Role: Art director
Official photography: Petra Kleis
At the heart of the new identity is a unique typographic system that can be customized for any program or broadcast, ensuring visually engaging and dynamic content across all of P3's programming.
In addition, a bold colour scheme provides a striking visual element that reinforces the brand's energy and passion. These vibrant colors are used in conjunction with the versatile pattern that ties all of P3’s programming together, creating a cohesive look and feel that listeners will recognize and associate with.
Agency: DR Design
Role: Art director
Official photography: Petra Kleis
Soundboks
2023
Art Direction
For this Limited Edition campaign, the creative direction celebrated the music genres that started it all. Inspired by fearless music legends, we wanted to empower people to embrace their unique identities without judgment.
Humor, playful exaggeration, and a tongue-in-cheek approach were key, bringing a sense of fun and over-the-top silliness to the storytelling. The campaign exudes energy, attitude, and the DIY ethos of punk, with bold, almost absurd visuals that feel larger than life. It embodies the Soundboks spirit—loud, unapologetic, and made for those who live for music.
Idea: Stephen Burns & Zarina Linddahl
Director & Editor: Simon Bang
Producer: Sophie Kampmann
Still Photographer: Jesper Grønnemark
Humor, playful exaggeration, and a tongue-in-cheek approach were key, bringing a sense of fun and over-the-top silliness to the storytelling. The campaign exudes energy, attitude, and the DIY ethos of punk, with bold, almost absurd visuals that feel larger than life. It embodies the Soundboks spirit—loud, unapologetic, and made for those who live for music.
Idea: Stephen Burns & Zarina Linddahl
Director & Editor: Simon Bang
Producer: Sophie Kampmann
Still Photographer: Jesper Grønnemark