Monta
2024
Brand Identity
Developed and refreshed Monta’s brand identity, ensuring its logo system, sub-brands, and overall brand expression reflected the company’s vision. Approached creative strategy holistically, ensuring cross-channel consistency and identifying brand moments within the product experience.
Led the implementation of a major typeface change to enhance brand consistency and clarity. In that process, collaboration with the product design team was key to aligning branding and functionality.
Strengthened the creative team’s workflow with structured production processes.
Role: Creative Lead
Creative team: Filippa Johansson, Robin Klæbel, Rocío Fortuny
Led the implementation of a major typeface change to enhance brand consistency and clarity. In that process, collaboration with the product design team was key to aligning branding and functionality.
Strengthened the creative team’s workflow with structured production processes.
Role: Creative Lead
Creative team: Filippa Johansson, Robin Klæbel, Rocío Fortuny