Digital design

Each year Pandora invites club members to contribute with ideas for the annual Pandora Club Charm. The digital concept excists of two experiences - the digital product for users to enter their ideas and inspiration, and the landing page revealing the final limited edition jewellery. The data from the contributions became a focal point for the visual concept and the main messsage - unity.

The co-creation project received more than 72,000 contributions.

Agency: Wunderman Nordic

Copenhagen, Denmark