Soundboks
2023
Art Direction
For this Limited Edition campaign, the creative direction celebrated the music genres that started it all. Inspired by fearless music legends, we wanted to empower people to embrace their unique identities without judgment.
Humor, playful exaggeration, and a tongue-in-cheek approach were key, bringing a sense of fun and over-the-top silliness to the storytelling. The campaign exudes energy, attitude, and the DIY ethos of punk, with bold, almost absurd visuals that feel larger than life. It embodies the Soundboks spirit—loud, unapologetic, and made for those who live for music.
Idea: Stephen Burns & Zarina Linddahl
Director & Editor: Simon Bang
Producer: Sophie Kampmann
Still Photographer: Jesper Grønnemark
Humor, playful exaggeration, and a tongue-in-cheek approach were key, bringing a sense of fun and over-the-top silliness to the storytelling. The campaign exudes energy, attitude, and the DIY ethos of punk, with bold, almost absurd visuals that feel larger than life. It embodies the Soundboks spirit—loud, unapologetic, and made for those who live for music.
Idea: Stephen Burns & Zarina Linddahl
Director & Editor: Simon Bang
Producer: Sophie Kampmann
Still Photographer: Jesper Grønnemark