Suomi 100
Visual identity

Visual identity for Finland’s centenary independence day. The concept focuses on celebrating the diversity of the Finnish people while highlighting their unity.

It includes a series of illustrations featuring portraits of Finnish individuals, each representing a unique aspect of the nation's identity. Additionally, an app was developed to transform photographs into customizable illustrations, symbolizing the unity of the nation during this historic milestone.

“The visual identity for the centennial year was designed to communicate and support the overarching theme of doing and being together.“ - Kokoro & Moi

Agency: Kokoro & Moi
Art director: Niklas Ekholm

Copenhagen, Denmark