Capture One
2021
Campaign concept
In response to the launch of Capture One 21, we developed the "Tell it with colors" campaign, drawing inspiration from the RGB color wheel. Our focus: the impactful world of color in photography and essential editing tools.
We tasked three photographers with the challenge to tell their pandemic experiences using just one color, pushing the boundaries of creativity within this unique constraint.
The outcome surpassed expectations, a thought-provoking series in three chapters.
A milestone for Capture One's brand.
Photographers:
Red series - Michelle Watt
Green series - Maciek Miloch
Blue series - Jennifer Adler
We tasked three photographers with the challenge to tell their pandemic experiences using just one color, pushing the boundaries of creativity within this unique constraint.
The outcome surpassed expectations, a thought-provoking series in three chapters.
A milestone for Capture One's brand.
Photographers:
Red series - Michelle Watt
Green series - Maciek Miloch
Blue series - Jennifer Adler