Monta


Brand identity.
2024
Copenhagen

Role: Creative Lead
Graphic designer: Filippa Johansson
Motion designer: Robin Klæbel
Project Manager: Rocío Fortuny

Developed and refreshed Monta’s brand identity, ensuring its logo system, sub-brands, and overall brand expression reflected the company’s vision. Approached creative strategy holistically, ensuring cross-channel consistency and identifying brand moments within the product experience. 

Led the implementation of a major typeface change to enhance brand consistency and clarity. In that process, collaboration with the product design team was key to aligning branding and functionality.

Strengthened the creative team’s workflow with structured production processes.



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